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The Standard
BABOK Guide
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Product Ownership Analysis
The Standard
BABOK Guide
BABOK Applied
Agile Extension
Business Data Analytics
Product Ownership Analysis

4. Performing Business Analysis

4.3 Foundational Techniques

The Business Analysis Standard

There are more than 90 business analysis techniques in total, described in the following:

Each technique can be beneficial in the right context to help create the desired value. The global community identified the following as applicable for many different types of initiatives. They are a good starting point for new business analysis professionals:


Backlog Management

The planned approach to record, track, and prioritize the remaining work items

See: Agile Extension to the BABOK Guide, 7.1 Backlog Refinement


Customer Journey Mapping

Visually defining the end-to-end customer experience, including motivations and experience when interacting with the solution

See: Guide to Product Ownership Analysis, 6.4 Customer Journey Map


Data Storytelling

Providing business context or highlighting key insights from data with an engaging narrative to drive better business decisions

See: Guide to Business Data Analytics, 3.7 Data Storytelling


Process Analysis

Analyzing processes for their efficiency and effectiveness and identifying opportunities for creating greater value

See: BABOK Guide, 10.34 Process Analysis


Workshops/Interviews

Collaborating with stakeholders to learn, teach, assess, or review important business information and drive the desired value

See: BABOK Guide, 10.50 Workshops, and BABOK Guide, 10.25 Interviews