• Organizations implement change to stay competitive, foster innovation, improve efficiency, and ensure long-term success in a dynamic and evolving environment
• These enhancements are managed and completed through business analysis activities

• Needs can cause changes by motivating stakeholders to act
• Changes can also cause needs by reducing or increasing the value delivered by existing solutions

• A solution satisfies a need by:
  • Resolving a problem faced by stakeholders, or
  • Enabling stakeholders to take advantage of an opportunity
• A solution can include a combination of components that deliver the desired value, for example:
  
  • Technology-based initiatives
  • Manual procedures
  • Process changes
  • Business model update
  • Improving organizational capabilities

• Stakeholders (both internal and external) are often defined by their interest, impact, and influence over the change
• Stakeholders are grouped based on their relationship to the needs, changes, and solutions

• Value can be:
  • Realized through potential returns, gains, and improvements, or
  • Preserved by mitigating losses, risks, and costs
• Value can be tangible or intangible:
  
  • Tangible value is directly measurable and often has a significant monetary component
  • Intangible value is measured indirectly and often has a significant motivational component (e.g., company’s reputation or employee morale)
• Value can be assessed in absolute or relative terms (e.g., one solution option is more valuable than another from the perspective of a group of stakeholders)

Context is everything within the environment relevant to the change which can include: