Story Mapping is used to assist in creating an understanding of product functionality and the flow of usage, and to assist with prioritizing product delivery.

The value proposition is the culmination of ideas, customer intimacy, market insights, evidence, and design articulated into a promise of value to be delivered to customers. It demonstrates a

Visioning is concisely worded to determine the desired outcome for an initiative.

The Agile Manifesto provides a set of values that form the foundation of the agile mindset. The BABOK® Guide presents the Business Analysis Core Concept Model™ which provides a set of core

The Business Analysis Core Concept Model™ (BACCM™) provides set of core concepts and common language for business analysis. The seven principles of agile business analysis provide guidance on

POA builds on, and extends, Product Ownership concepts that were introduced with Scrum and adopted by other agile approaches.

Customer intimacy centres on knowing people. Cultivating it takes deep attention to identify what customers' value, dedication, and passion.

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Business data analytics is a specific set of techniques, competencies, and practices applied to perform continuous exploration, investigation, and visualization of business data.

The business data analytics cycle represents the research aspects of business analytics. It is an iterative cycle initiated through the development of a well-formed research question and then