A survey or questionnaire is used to elicit information including information about customers, products, work practices, and attitudes from a group of people in a structured way and in a

Technical visualizations are used by data scientists to evolve their analysis that becomes the detailed data for driving insights. They may not be useful for communicating insights to business

Personas: used to create a shared understanding of who the customer is, frequently a core item when Thinking as a Customer.

The Use Results to Influence Business Decision-Making domain involves using the analytics results to enable decision-making that generates value for the organization. Standalone reports and

Behaviour Driven Development (BDD) is used to increase value, decrease waste, and increase communication between stakeholders and delivery teams by focusing on the intended customer behaviour for

Minimal Viable Product (MVP) is used to avoid cost and risk associated with developing the wrong product by testing a hypothesis, reducing waste, or increasing speed to customers for feedback and

Personas are used to understand and empathize with an intended stakeholder in order to align the solution with the stakeholder need.

Relative Estimation is used to make future predictions based on past experience, knowledge, complexity, size, and uncertainty required to complete backlog items.

User Stories are used to convey a customer requirement for the delivery team.

Agile methods and approaches have become prevalent in recent years. The ideas which were identified in the realm of software product development have spread beyond software development into many