The IIBA Guide to Product Ownership Analysis assists teams to create and deliver exceptional products and services, for their customers and stakeholders, with proven practices cultivated from:

This Guide benefits practitioners who: •   Work as Product Owners, •   Support Product Owners in their work, •   Execute Product Ownership related work, •  

The Product Owner role was used within Scrum and has been embraced by all agile approaches. These approaches have demonstrated that effective Product Ownership activities are critical and pivotal

Product success requires expanding understanding of the Product Owner's traditional role to encompass tactical and strategic aspects of product development. Effective POA is demanding, complex

Organizations must vie for customers' attention in a competitive landscape. Customer expectations have increased, making it harder to maintain customer loyalty. Organizations are challenged with

In March of 2020, businesses across the globe were bracing for impact. The COVID-19 pandemic was ushering in an unexpected paradigm shift -- suddenly, business leaders from hundreds of industries

Business visualizations are used to communicate insights drawn from data with business stakeholders. They differ from technical visualizations which are aids for the analytics professionals to

A concept model is used to organize the business vocabulary needed to communicate the knowledge of a domain consistently and thoroughly.

Data mapping is used to consolidate data from one or more sources to a destination to create a meaningful set of data with a standardized format. This ensures that data can be accessed and used

Decision modelling shows how repeatable business decisions are made. For more information, see BABOK® Guide v3, chapter 10.17.Decision analysis formally assesses a problem and possible decisions